What is shareconomy?

The topic of this year‘s CeBIT 2013 is "Shareconomy" . What is meant by this artificial word? Distributed economy? Shared economy?

Since technologies such as cloud computing, social networks and e-commerce have solidified more and more in the everyday life of people, the attention shifts more and more to the actual content. Here, a special form of interaction has emerged over the last years.

Since technologies such as cloud computing, social networks and e-commerce have solidified more and more in the everyday life of people, the attention shifts more and more to the actual content. Here, a special form of interaction has emerged over the last years.

The Shareing. English: To Share.

The term was especially driven by Facebook. There, the critical crosslinking density regarding people was reached and Facebook named the exchange of images, texts, videos and all other imaginable content: sharing. However, this no longer only applies to the sharing of info-bits in the web or corporate know-how, the second most evident good that can be shared. Meanwhile, everything that touches people is shared:

For example work. Social networks enable an entirely new form of cooperation. Independent of the location or working hours, regular members of staff as well as freelancers, agencies and customers, suppliers and developers can work together on projects. Goal-oriented division in work packages that are tailored for the corresponding specialists within the workflow simplify the collaboration and make the processes transparent and controllable. 

The possibilities of distributed collaboration do not stop at market-based undertakings. Especially the NGOs and charity organizations benefit from the new possibilities and do in the first place come to life because of it.

foodsharing.de is such a platform of sharing. The web platform of the sustainability filmmaker Valentin Thurn (Taste the Waste) serves as a sharing-platform for food. People, who can spare food, can offer it at foodsharing.de, can pass it on to other people, and can thus prevent the food from going to the garbage can.

Start-up Businesses Are also Shared

With this, we are coming real close to the actual term ‚Shareconomy‘:  on crowd-funding platforms such as Kickstarter.com, Indiegogo.com or the German equivalent startnext.de,  entrepreneurs are sharing their corporate projects with micro-investors and are thus gaining capital for the realization of their projects. The “investors”, who can support a project with relatively small amounts, receive, depending on the specifications of the project team, anything from fame and glory to the first series of produced goods to profit sharing.

Gary Vaynerchuk, who has extended his parents’ wine shop within just a few years by consequent sharing of wine-knowledge in his Web-TV-shop to an online commercial business that is making double-digit million sales has shaped his own term for "Shareconomy". Gary coined the term "Thank you Economy".

An almost „antique“ form of the economy of sharing (at least according to internet standards) is car-sharing. By now, mobility as a basic need of modern man can be covered without necessarily having to have an own car. Also car manufacturers such as the DAIMLER AG have recognized this trend. They are gaining first world-wide experience via car-sharing-services such as Car2Go.de in order to meet the needs of tomorrow’s customers by means of a combination of real goods (cars) and the infrastructure for sharing (smartphone-app, GPS-sender in cars, and web-services for localization).

Owning Gives Way to Sharing More and More

Also goods that are only used sporadically and do not cause a high personal binding become sharable by web-services such as neighborgoods.net. In the future, similar services will be able to network whole districts and provided them with goods, all due to a culture of sharing.

Do you have a ladder, a hammer drill, a sewing machine that you no longer need daily? You can offer these things on nieghborgoods.net for lending and can then borrow yourself tools and equipment instead of having to buy them for single use.

Even production schedules for the real world are already being shared.3D-printers that are connected to a computer are producing real objects by using a CAD construction plan and a plastic mass are already reality.

At the moment, these kinds of devices are rather seldom more than of a tinkerer status, but further improvement and development can hardly be stopped. The 3D-printers can, up to a certain extent, so to say produce copied of itself by reproducing the needed parts from plastic. 

A US father has developed 3D-building blocks for his son in a 3D-programm by which various toy systems such as LEGO, Fishertechnik, K'Nex and Tinkertoy can be connected. These plans for these building blocks can be downloaded for free from the internet and can then be printed with a 3D-printer.

The future will show what shareconomy means for our current economise. Most likely, businesses will more and more turn into platform-providers and will share the work with the co-producing consumers. The Prosument.  

At comspace, we particularly see how content management spreads more and more from the purely online-world to touchable areas of life.

We wish you an exciting CeBIT and are looking forward to your visit at the e-Spirit booth G32 in hall 6.