Sitecore: The Most Visionary WCMS-Manufacturer and More

Sitecore has an impressive success story. 470 employees worldwide ensure that the software becomes still better. Last year alone, the company has generated 180 new jobs and for 2013 a strong growth and an impressive product-roadmap are on the agenda. Reason enough to introduce Sitecore to you.

Sitecore’s software is technically, functionally, and, regarding its added value, at the front of the market.

Sitecore Content Management System An efficient Web Content Management is the basis of all activities within the web. If one compares websites, brochures, trade fair appearances and promises of the CMS-provider, it is hard to choose the appropriate CMS. The messages are just too exchangeable. The analyses of objective market experts are helpful. Gartner’s „Magic Quadrant for Web Content Management 2012“ evaluates international Content Management System providers.
In this report you will learn more about strengths and weaknesses of the individual manufacturers and thus substantiate your investment decision by an intensive, objective analysis. Last year Sitecore was able to further expand its position as a leader and is the worldwide most visionary WCMS-company among the leaders. The good positioning is based especially on global market strength and the innovative Customer Engagement Platform (CEP). With that, every digital interaction can be made more relevant and thus more successful for providers and users.

Sitecore offers considerably more than just Web Content Management. The offer is years ahead of the requirements of „normal projects“. You can use the software to interact intelligently and efficiently with your target group, in fact across all channels, relevant, measurable and thus more and more successful. When other providers are often running behind in order to meet current requirements, you can buy Sitecore today and theoretically still be happy with the functionality in five years from now – without an update.

Don’t Fear Digital Complexity!

Sitecore supports marketers to exercise better control of the cross-media complexity within online marketing and to increase the ROI as well as conversion rates. One example is the personalization of content:  the Sitecore Customer Engagement Platform enables you to provide your website visitors with information in real-time and to guide them according to their clicking behavior through the website.  These information are, as a result, part of further actions such as E-Mail campaigns or E-Commerce that are thus leading to a holistic online marketing. Marketing automation, analytics, profiling, A/B testing, Geo tracking and lead tracking are only a few keywords that characterize the Sitecore Customer Engagement Platform.

Sitecore provides native multi-site support and content sharing. A central management and the operation/expansion on a performant system is especially for larger, international web projects a great advantage. Sitecore CMS has been laid out as highly scalable from the very start and furthermore very flexible regarding the interaction with other systems. We have shown with  Aloys F. Dornbracht how good Sitecore gets along with SharePoint and product systems.

Sitecore Adaptive Print Studio Connects Web and Print

The Adaptive Print Studio is new to the range of Sitecore’s offers. It connects the CMS with the leading graphics programs Adobe InDesign- and Adobe InCopy. Marketing departments can thus also use the CMS as a basis for the creation, management and publishing of PDFs and print products. Designers do not have to be involved anymore in order to create professional PDFs and print products and to publish cross-media. The desired layouts are deposited within Sitecore and can be equipped individually with content by the editors via Web-to-Print and then be multi-channel outputted as PDF or in other formats. The marketing can act independently. Designers have more time for creative works. The Adaptive Print Studio is the basis for real collaboration, because the modern features of the CMS like workflows, content drag & drop, security settings, and language management can now also be used for print objects. Furthermore, the success of posters, brochures, catalogues, magazines, etc. that are referring to online media via QR-codes, can be evaluated  automated and in real-time in SItecore. The Sitecore Customer Engagement Platform provides various tracking- and reporting functions for this. Thus, substantiated data is available to marketers  in order to be able to better evaluate interactive print-campaigns.

Conclusion of the Sitecore DACH Manager

„We offer clear development prospects to companies with the Customer Engagement Platform and our bordering solutions for their digital marketing; this means a modular way from the website through personalization and Social Media integration to  cross-media marketing automatisms. No other manufacturer can offer that“, says Sven Lehmkuhl, Managing Director of the Sitecore Deutschland GmbH.